Hello, We'll show you what strategy a big company took through this Blog.


TOYOTA


SCHLUMBERGER



TELKOM

Google is an American multinational corporation specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords.

History

1995 - Larry Page and Sergey Brin meet at Stanford
1996 - Larry and Sergey begin collaborating on a search engine called BackRub.
Description:
BackRub is a "web crawler" which is designed to traverse the web. Example of BackRub here
1997 - Google.com is registered as a domain on September 15.
1998 - Sun co-founder Andy Bechtolsheim writes a check for $100,000
1999 - Our first press release announces a $25 million round from Sequoia Capital and Kleiner Perkins; John Doerr and Michael Moritz join the board.
2000 - Announcement of MentalPlex
2001 - Acquiring Deja.com's Usenet Discussion Service.
Description:
archive of 500 million Usenet discussions dating back to 1995. Google launch it as Google Groups.



Source :
catatansejarah.com
google.com
google.com

GOOGLE



A company that built biggest electronic equipment in the world.

History

1938 - Samsung Group made by Lee Byung Chul in Daegu City, they sold vegetables and food.
1947 - Main Office of Samsung Group moved to Seoul South Korea.
1951 - Change the title to Samsung Corporation.
1954 - Lee Byung Chul Striving to make Samsung as a leader Corporation like insurance, etc.
1960 - Samsung has an electronic division that became a leader division in that company.
1961 - Samsung made their first product, White and Black television.
1980 - Samsung Bought Hanguk Jeonja Tongsin in Gumi city.
Description:
Because at that moment, Hanguk Jeonja Tongsin was the best telecommunication company in South Korea.
1981 - Start to build their Telecommunication equipments.
1982 - Samsung Telecommunication first product Switchboards, Samsung was not the inventor of switchboard technology. It was invented by Almon Brown Stroger.
1982 - Samsung built a plant in portugese
1984 - Samsung built a plant in New York.
1985 - Samsung built a plant in Tokyo.
1987 - Built plants in England.
1988 - Samsung telecommunication merge with Samsung Semiconductor & Communications.
1992 - Samsung became largest producer of memory chips in the world.
1995 - Samsung acquired rollei corporation (swiss)
1996 - Built plants in Austin, Texas, U.S.A. They did merge with Sprint Corporation.

Conclusion


  • Samsung made their changes toward to better corporation with acquiring good corporation. They acquiring Hanguk Jeonja Tongsin in 1980, Rollei Corp (Swiss), and then they made a biggest turnover of Samsung Corporation, they began to make telecommunication eq.
  • Samsung did big Globalization strategy, they forced western market. U.S.A , england, for instance. Behind of that, they found the way using merger strategy with American company (Sprint corporation).
  • Samsung Made a plant in U.S.A with cautiously. They made a plants in a city where economic growing fast. Around 20's century Austin had a big economic growing because their successful of their Oil company.
  • Samsung made an organizational structure based on their products. For instance, There is semiconductor division, telecommunication division in Samsung, etc.

Source :
answer.com

SAMSUNG